The ad shows two men, Eric Bourne and his husband Thomas Trube, sitting on the steps of a New York City brownstone with arms linked and text that reads: “Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends?”
Bourne and Trube were the only actual couple in the entire campaign, which featured seven couples.
“I think that’s what makes this so special,” Bourne said. “The campaign is all about the nontraditional marriage and how love and marriage follows its own journey. To be part of that is really exciting.”
Campbell, Lexus, Wells Fargo, Clean and Clear, Doritos, Nordstrom, Absolut, Equinox, and Macy’s all made the Ad Age list as well.
“This has been the year when LGBT issues truly became part of mainstream advertising,” the magazine read. “Even before the Supreme Court legalized same-sex marriage nationwide and Caitlin Jenner announced her transition on national TV, brands were ahead of the tide with creative work and marketers quick to embrace these landmarks.”
Also On The Web