America the Multilingual: Want a Coke?

America the Multilingual: Want a Coke?

- in Top News, National
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Coca-Cola-Super-Bowl-Ad-2014Coca-Cola’s Super Bowl ad caused a lot of controversy over the weekend.

The ad features different Americans with various backgrounds and family structures singing America the Beautiful in English, Spanish, Tagalog, Mandarin, Hindi, Hebrew, Keres, Senegalese-French, and Arabic.

“The message that we’re sending through this video is so beautiful, that we are all the same,” Sushmitha, who sings the Hindi part, said. “We just have different backgrounds and that’s OK.”

Natalie, who sang in Hebrew, agreed.

“Everybody, they want to come into America to be free and make friends and just be happy.”

However, many viewers didn’t agree with the ad and let off their steam on Twitter and Facebook.

“Speak English or go home,” one said on Coke’s Facebook page. “Screwed up a beautiful song. No Coke for my family,” said another.

Fox News Radio host and conservative columnist, Todd Starnes tweeted: “So was Coca-Cola saying America is beautiful because new immigrants don’t learn to speak English?”

Soon after the ad came out in the first half of the game, the hashtag #SpeakAmerican started circling Twitter.

Clearly, the Twitter users with that hashtag didn’t realize that with 381 languages spoken in the United States, about 21 percent of Americans speak a language other than English at home.

Naya, who sang in Arabic, thought the song was a great representation of the different people in America.

“America is one union, but with a mix of cultures,” she said. “And it doesn’t matter who you are, we should always be friendly to each other, no matter what difference you have.”

The ad also subtly featured a same-sex couple. Coca-Cola has been under a lot of pressure for being a sponsor of the Olympics in an anti-LGBT community. Some, like gay columnist Dan Savage, didn’t think the ad went far enough.

“Now @CocaCola? Put a pair of Russian gay dads in an ad that you run in Russia-during the Olympics. #CheersToSochi.”

A 90-second version of the ad will debut during the opening ceremony of the Sochi Winter Olympics on February 7.

“We hope the ad gets people talking and thinking about what it means to be proud to be American,” President of Coca-Cola North America, Katie Bayne said.

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  1. Pingback: America the Multilingual: Want a Coke? | kellymmorris

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