American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is launching an initiative to support gay marriage in France. At the request of its French employees who have been eagerly following the country’s efforts to legalize gay marriage, American Apparel will be giving away 10,000 Legalize Gay shirts in its stores and on the streets of Paris.
Despite support from French President Francois Hollande, progress towards the full legalization of gay marriage has faced tough opposition from religious and political groups. Recently, conservative organizations have sponsored petitions against gay marriage and proposed various exemptions in an effort to undermine potential bills. Though polls currently show that a majority supports the passing of gay marriage laws, these numbers have declined in light of strenuous campaigning from opposing groups.
The company’s “GAY OK” t-shirts have appeared in countless venues in support of gay rights, from pride marches to collaborations with Human Rights Campaign. As a company, American Apparel has been very public in its support of the legalization of Gay Marriage in the United States and is now taking an international stand.
“In America the foundation of our civil rights are written as life, liberty, and the pursuit of happiness – in France it is liberty, equality, fraternity. Our company believes that those creeds by our founding fathers join us in an obligation to fight for freedom and fairness. Both the French and American people have a shared tradition of the pursuit of justice and we are proud to use our company’s resources and give our support to this important fight,” said Dov Charney, founder and CEO of American Apparel.
To date the company has given away nearly 100,000 Legalize Gay shirts since beginning its campaign in 2008 to fight Prop 8, the controversial gay marriage ban in California.
As of October 31, 2012, American Apparel had approximately 10,000 employees and operated 251 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Australia, Japan, South Korea, and China. American Apparel also operates a global e-commerce site that serves over 60 countries worldwide at here. In addition, American Apparel operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers.
Source: American Apparel