AT&T Hello Lab, a collection of original entertainment created by, for and with Millennial and Gen Z audiences, has launched its Mentorship Program. It’s a new initiative that brings together entertainment industry leaders with aspiring filmmakers from diverse backgrounds as they create their signature work. The five filmmakers will debut their short films on DIRECTV NOW in the fourth quarter of 2017. DIRECTV NOW gives you your favorite premium TV and made-for-digital video content with no annual contracts, set-top boxes or installation.
The 2017 AT&T Hello Lab mentors include:
- Academy Award Winner Octavia Spencer (Best Supporting Actress, The Help, 2012)
- Academy Award Winner Common (Best Original Song, Selma, 2014)
- Rick Famuyiwa (director, Dope, Confirmation)
- Desiree Akhavan (director/actress, Appropriate Behavior)
- Nina Yang Bongiovi (producer, Fruitvale Station)
In addition, each filmmaker will be supported by a community of industry advisors, including studio and production company executives, agents and attorneys. Each of these mentors have overcome barriers to make important projects that touch on an impressive range of issues and narratives as people of color, LGBTQ community members and women.
“There are a lot of film programs out there designed to empower young filmmakers. But the word ’empower’ is a sort of a catch-all, isn’t it? What I love about this program is that it’s tactical. It’s enabling young filmmakers to make actual, physical work. It’s giving them the first crucial part of their reel,” asserts Octavia Spencer, who is mentoring Gabrielle Shepard in tandem with Mike Jackson, who is a partner at John Legend’s Get Lifted Film Co.
AT&T Hello Lab will help each filmmaker create a high production quality signature film and provide support as they break into the entertainment industry. Advisers and mentors will counsel the filmmakers on pitching their work, managing budgets, and directing character-driven narratives. The shorts will all celebrate young adults and all tell a unique “coming of age” tale.
“I wanted to be a part of this program because opportunity is everything. Connecting with young filmmakers, such as Nefertite Nguvu, is an honor. It’s the young and gifted visionaries who take the arts to levels we haven’t seen. I am blessed to have the career that I do and hope to be able to support and inspire her artistic vision and goals through AT&T Hello Lab Mentorship Program,” says Common, who is mentoring filmmaker Nefertite Nguvu alongside Shelby Stone, the president of production at his company Freedom Road Productions.
“Nurturing the next generation of creative minds is crucial for the entertainment industry,” said Valerie Vargas, senior vice president – advertising and Creator Lab, AT&T. “The AT&T Hello Lab Mentorship Program gives voice to filmmakers that may otherwise be silenced, and we can’t wait to see the ideas this unique group of creators develop.”
“We’re beyond humbled to join arms with these industry leaders who have catalyzed change and believe in the importance of supporting and amplifying new voices. The excitement around the films coming from the teams at AT&T and Fullscreen, as well as the mentors, advisors and mentees, is palpable. There is no doubt that this will lead to exciting, important and powerful work,” says Billy Parks, executive producer and EVP of Otter Media.
Fullscreen Media, a next-generation entertainment company, is majority owned by Otter Media, a partnership between AT&T and The Chernin Group.
Along with their one-on-one mentors, the mentees will receive meaningful guidance from a group of established industry advisors who include Judy McGrath (Founder & President, Astronauts Wanted), Mike Jackson (Co-Founder, Get Lifted), Cameron Mitchell (Agent, CAA), Bianca Levin (Partner, Gang, Tyre, Ramer & Brown), Ivana Lombardi (SVP, Film, Chernin Group), Kevin Iwashina (CEO and Founder of Preferred Content), Roberta Marie Munroe (Producer, Director, Writer), Brickson Diamond (Founder, The Blackhouse Foundation), Emily Best (CEO and Founder, Seed&Spark), Damian Pelliccione (CEO and Founder, REVRY) and James Lopez (Head of Motion Pictures, Will Packer Productions).