Hallmark Includes Lesbian Couples in Valentine’s Day Ads

Hallmark Includes Lesbian Couples in Valentine’s Day Ads

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Hallmark Valentine's Day cards include lesbian-themed content.
Hallmark Valentine’s Day cards include lesbian-themed content.

Last year Hallmark came out with cards for same-sex Valentine’s Day couples. This year, they are taking it a step farther by introducing a real-life lesbian couple.

The “Put Your Heart to Paper” video campaign asks partners to describe their feelings for each other without using the word “love.”

One of the videos features Eugenia and Corinna who have been together for two years.

The couple speaks individually about how they met and how often they say “I love you.” They are also asked to describe how they feel about each other without using the word “love.” Then they sit down together and watch what the other person said.

“Today, there are so many ways to connect,” said Pam Kelley, Hallmark Editorial Director. “But when you need more than a text or social media, Hallmark makes it easy to say just how you feel in a way that’s real and lasting.”

Hallmark lesbian writer “Erin” put a delightful spin on things.

“I am not the girl who gets the girl,” she said. “Growing up a quirky, chubby, gay tuba player, I’d resigned myself to a life of cooking for one and learning how to knit. Maybe doubling down and adopting some kind of talking bird…But life has this wonderful way of surprising us, and on a windy day in March, you came in out of the rain, and all at once, everything was different.”

“Erin” added, “I am still not the girl who gets the girl. I am the girl who gets to marry a stunning, intelligent, thoughtful woman who inspires me every day. You are my favorite human. Thank you for being you (and saving me from nights spent making tiny bird cardigans).”

The “Put Your Heart to Paper” video campaign asks partners to describe their feelings for each other without using the word “love.”
The “Put Your Heart to Paper” video campaign asks partners to describe their feelings for each other without using the word “love.”

“Dan,” a Hallmark humor writer, was asked which words he would use.

“I owe you. Not in the offhand way like when a neighbor with a snowblower does your drive too, but in the deep, lifelong, ‘I’m never gonna be able to repay this’ way,” he said. Then added, “In fact, your version of me is better than my version. I’m trying to be the person you already think I am.”

Hallmark writer “Andrew” also offered his two cents.

“Life hasn’t been all sunshine and ice cream, and we don’t know what tomorrow will bring, either. But I’ve never doubted that I’m with the right person. Not even once,” he said. “There’s no life in the world I’d rather be living than this one, and there’s no person in the world I’d rather be living it with than you.”

Watch what the other featured couples said.

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  1. Pingback: Hallmark Includes Lesbian Couples in Valentine’s Day Ads | kellymmorris

  2. Pingback: Hallmark Expands Same-Sex Valentine's Day Market - The Seattle Lesbian

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