Sunday former Secretary of State, U.S. Senator and First Lady Hillary Rodham Clinton is expected to announce her second run as the Democratic nomination for president.
Clinton is expected to begin her campaign with a video message on social media and a visit to early primary states next week.
It’s likely her campaign message will be similar to her 2014 memoir Hard Choices, during which she speaks about her new role as grandmother and the opportunities she wants to bring for all Americans.
“I’m more convinced than ever that our future in the 21st century depends on our ability to ensure that a child born in the hills of Appalachia or the Mississippi Delta or the Rio Grande Valley grows up with the same shot at success that Charlotte [her granddaughter] will,” Clinton wrote in her memoir.
Her campaign is expected to target Twitter, Facebook and other social media users. She will travel to Iowa and New Hampshire later this month to make sure “everyday Americans” are aware of her plans.
Earlier this week, President Obama said “If she’s her wonderful self, I’m sure she is going to do great,” in the campaign. He has called her a “world figure” and an “extraordinary talent,” adding she was “one of the most important advisers” he’s had and a “strong friend.”
The Clinton campaign has already started working out of their new Brooklyn headquarters and she has gotten advice from more than 200 policy experts to figure out her economic agenda.
“You shouldn’t have to be the granddaughter of a president or secretary of state to receive excellent health care, education, enrichment, and all the support and advantages that will one day lead to a good job and a successful life,” she said in her memoir.
Republican senator Marco Rubio of Florida claimed Monday as the day to announce his run for presidency, so some think Clinton chose the day before to draw attention away from his announcement.
Following her expected announcement, Clinton will join two Republicans, Sen. Ted Cruz of Texas and Rand Paul of Kentucky, who have already declared their announcement.