L.A. Pride is getting a complete overhaul effective 2013 thanks to a new committee with the sheer intent to fix what is broken in the popular lesbian, gay, bisexual and transgender (LGBT) parade.
According to this West Hollywood Patch report – City Wants Gay Pride Festival Overhauled and Improved – Rodney Scott, executive director of Christopher Street West (CSW), which puts on the pride festivities, explained to attendees of Tuesday’s meeting that the event brings in approximately $1.2 million in income each year. About $400,000 of that amount comes from festival admission tickets.
Scott said the event has $1.1 to $1.2 million in expenses each year. The city waives many of the fees associated with putting on the parade and festival, but CSW reimburses the city for the cost of festival preparation, sheriff’s personnel and clean up.
The parade, which travels down Santa Monica Boulevard from Crescent Heights to San Vicente, attracts an estimated 250,000 to 400,000 people. Approximately 25,000 people attend the accompanying festival held in West Hollywood Park.
Several business representatives said they earned a fourth to a third of their yearly profits during Pride. Chamber of Commerce CEO Genevieve Morell said CSW was as important a partner in the city as any other business.
Festival Schedule for 2012
Saturday 12:00pm – 12:00am
Sunday 11:00am – 11:00pm
During the renovation under the City of West Hollywood Park Master Plan, and building of the new West Hollywood Library, the LA PRIDE Festival will take place with an exciting new format within West Hollywood Park, on San Vicente Blvd. from Santa Monica Blvd. to Melrose Ave.
Parade Schedule for 2012
One of the largest and most inclusive parades in Los Angeles, the LA PRIDE Parade steps off at 11:00am on Sunday and travels westbound along Santa Monica Blvd., from Crescent Heights Blvd., to the main entrance of the LA PRIDE Festival at San Vicente Blvd. Over 400,000 will participate in this emotionally charged gathering showcasing the colorful diversity and creative community participation of the LGBT community. Attendees should plan to arrive early. Traffic will be closed on Santa Monica Blvd. between Fairfax Ave. and Doheny Dr. starting at 6:00am on Sunday, June 10. Santa Monica Blvd. will re-open immediately at the end of the end of the Parade, which may be as late as 4:00pm.