Media Maven Diane Anderson-Minshall, Husband Jacob Start New Communications Brand

Media Maven Diane Anderson-Minshall, Husband Jacob Start New Communications Brand

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Indie media maven launches new editorial services and content curation agency, with largest LGBT publisher in U.S. as first client   

Photo: Diane Anderson-Minshall and Jacob Anderson-Minshall
Photo: Diane Anderson-Minshall and Jacob Anderson-Minshall

After two decades of senior level media experience across multiple platforms, including stints at the country’s largest lesbian and LGBT magazines, Diane Anderson-Minshall, and her husband, transgender journalist Jacob Anderson-Minshall, have launched Retrograde Communications. They are pleased to announce that their full-service, contemporary editorial services and content creation agency, Retrograde Communications will be taking over all editorial services related to Here Media’s LGBT cross-platform health and HIV brand, including Plus magazine, HIVPlusMag.com, The T With Dr. D talk show, and the HIV Plus Treatment Guide mobile app. Here Media will continue to be the publisher of the brand, while Retrograde Communications will be wholly responsible for producing and curating all content.

Diane has served as Plus magazine’s editor in chief for four years already and under her direction, Plus has won numerous accolades and has grown in print size. In 2014, she won a first place feature in the 56th SoCal Journalism Awards (for “Remembering The Worst Mass Killing Of LGBT People In US History”); and the same year Anderson-Minshall was honored for spearheading the HIV Plus Treatment Guide Mobile App with the WPA Leadership Award by the Western Publishing Association. She was honored with an NLGJA Excellence in Journalism Award in 2013 for a series in Plus magazine.  Diane has also spoken about HIV at numerous conferences, on talk shows, and at the United Nation’s Commission on Women.

A confident leader, public speaker, content curator, and passionate visionary, Diane has over two decades of senior level media experience across multiple platforms—especially in the LGBT market—and is an expert at forging strategic partnerships, blending a financially sustainable business model with ethical journalistic practices, and developing long range, reader- and advertiser-friendly editorial packages in multiple key markets for print and digital media properties. She co-founded Girlfriends magazine in 1994, a longtime lesbian magazine that, before her departure, was America’s second best-selling. In 2000, she founded Alice magazine, a young women’s mag (sold to Solar Byte Media in 2001). She served as executive editor of The Advocate, the oldest and largest LGBT magazine, and before that she spent a decade as editor in chief of Curve (the country’s oldest and best-selling lesbian consumer magazine), a position that landed her on The Secret Lives of Women and inspired a role on The L Word (as the dreaded Stacy Merkin). As a freelance writer, Diane’s work has appeared in numerous publications including Esquire, Glamour, Passport, Bust, New York Times, Diva, and Natural Health.

Retrograde is proud to announce it has hired a diverse team at who will serve as Plus magazine staff and work on other projects (including the launch of Tiny Living Chic, a curated review of high-end products designed for tiny living). The new team Diane’s long-time co-conspirator, Jacob Anderson-Minshall (an award winning author and marketing communications expert) who will also serve as senior editor at Plus; managing editor Tyler Curry (a popular Millennial HIV activist); Plus art director Raine Bascos (former creative director of Coast magazine and brand evangelist); copy chief Elaine Mendus, a Latina media up and comer who was profiled in the New York Times last year; and editor at large  Katie Peoples, a former Curve editor and native content specialist, who has been a contributing editor of Plus for two years.

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