The increased popularity of mobile dating has led PinkCupid.com to be the market leader in lesbian dating introduction sites across the United States.
“We identified early on that PinkCupid.com would be driven by mobile usage, particularly in the United States. We saw a huge increase in the search traffic coming through on mobile devices, and we wanted to make sure we had a strong mobile presence to capitalize on this growth,” said Jason Johnson, Marketing Manager at Cupid Media.
“Year on year, traffic on PinkCupid.com increased from 345,000 users, to over 759,000 on mobile devices during the third quarter,” added Johnson.
The growth of mobile dating is now a worldwide phenomenon with an estimated value of $2.3 billion by 2016. The convenience of mobile dating allows singles to access love matches anytime, anywhere, right in the palm of their hands.