The Navigaytour, Washington DC’s gay and lesbian destination, home and wedding guide, has announced a partnership with Destination DC, Washington’s official tourism agency.
The Navigaytour is the only officially gay and lesbian publication supported by Destination DC. Available in print, online and mobile formats, it replaces Destination DC’s Pride Guide and is designed to attract and orient gays and lesbians to the nation’s capitol.
“The Lesbian, Gay, Bisexual and Transgender market is an important one for tourism in Washington, DC and in a city with such a large and diverse LGBT community, the new Navigaytour guide showcases the variety of wonderful experiences that our great destination has to offer,” says Elliott Ferguson, president and CEO of Destination DC. “From top restaurants, museums and attractions to wedding information, the guide covers it all.”
The next issue of the Navigaytour is scheduled to hit the streets in May. It will include sections focusing on the Penn Quarter neighborhood and suburban attractions, as well as an expanded relocation section.
The Navigaytour is also the official gay and lesbian guide of the Capitol Area Gay and Lesbian Chamber of Commerce (CAGLCC). A portion of the proceeds goes supports the Chamber’s programming.
With $732 billion in annual buying power and an average household income of $115,000, gays and lesbians are coveted by advertisers. According to Community Marketing Inc, many gays and lesbians intend to increase their buying on big-ticket items including vacations, electronics, furniture and other items for the home.
Destination DC is the lead destination marketing organization for the nation’s capital. It is a private, non-profit membership organization of more than 1,000 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. On the Net: www.destinationdc.com.
CAGLCC is an affiliate of the National Gay and Lesbian Chamber of Commerce. CAGLCC’s advocates, promotes and facilitates the success of LGBT businesses, professionals and their allies in the Metro DC region. For more information and updates, visit www.caglcc.org.
The Navigaytour also produces guides for Chicago, Philadelphia and New Orleans. Copies may be downloaded at www.navigaytour.com.