“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kris Charles, spokeswoman for Kellogg, said. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on breitbart.com We are working to remove our ads from that site.”
Kellogg’s isn’t the only company pulling their ads from the site, whose former chairmen Steve Bannon has been named chief strategist and Senior Counselor by President-elect Donald Trump. Pharmaceutical maker Novo Nordisk, online glass retailer Warby Parker and the San Diego Zoo have also said they will discontinue advertising on the site.
Breitbart News has started a petition to boycott Kellogg, #DumpKelloggs.
“The decision by Kellogg’s, which makes Pringles, Egoo waffles, as well as Special K and Frosted Flakes cereals, among others, will make virtually no revenue impact on bretbart.com,” the company wrote in response. “It does, however, represent an escalation in the war by leftist companies like Target and Allstate against conservative customers who values propelled Donald Trump into the White House. Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of an out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that popular this nation’s heartland.”
Alexander Marlow, Editor-in-Chief at Breitbart, encouraged boycotting the brand.
“Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
Breitbart has been criticized for articles that warn of “Muslim invaders” and calling conservative thinker Bill Kristol a “Renegade Jew.”
However, not all brands are pulling their ads from the site. Nissan, who advertises with Breitbart, said it “places ads in a variety of sites in order to reach as many consumers as possible.”
“The placement of Nissan advertising is not intended to be a political commentary and there are no plans to change the advertising mix at this time,” Nissan said.
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