The New York theater guide Playbill is adding a rainbow background to its iconic black and yellow logo to celebrate Pride month, the first time in its 130 years that the logo will be altered.
“The Broadway community has always been on the forefront of this issue—leading the way to prove that equality, love and respect matters,” said Playbill President and CEO Philip Birsh in a statement. “Playbill continues its support for this vital cause by honoring all the outstanding efforts made by the community at large and will lend our magazine—the magazine of Broadway—to celebrate all the theatrical community has done to further the efforts towards fairness and equality.”
The rainbow logo will appear on the covers of all Broadway and Off-Broadway theater programs this June. The magazine will also recognize LGBTQ Pride with articles that celebrate the diverse community of artists, innovators, and theater lovers.
“The resilience and passion of the LGBTQ community will be celebrated within the pages of Playbill magazine and online at Playbill.com,” the statement continues, “with cause-related content and features highlighting many of the vital organizations that serve the LGBTQ community, as well as pioneering voices and productions that have altered the theatrical landscape.”
The special content will include profiles of nonprofit organizations such as Broadway Impact and Broadway Cares/Equity Fights AIDS, according to the Advocate.
Theater artists and fans combine their impressive talents in support of marriage equality through the projects of Broadway Impact. In the innovative shows of Broadway Cares/Equity Fights AIDS, producers, actors, dancers, and singers perform on and off Broadway to raise funds for HIV/AIDS.
Audiences at long-running favorites such as Wicked, Kinky Boots, and The Book of Mormon will receive the rainbow pride programs. Shows opening in June with the program include Holler If Ya Hear Me,” a rap musical featuring the music of Tupac Shakur.
Hedwig and the Angry Inch, starring Neil Patrick Harris, opened this week (April 22) and will have the special Playbill for the June performances. Harris recently accepted Harvard’s Hasty Pudding award wearing heels and a wig to promote the new show.