Russia to Nike: #BeTrue Somewhere Else

Russia to Nike: #BeTrue Somewhere Else

- in International
Nike #betrue Collection
Nike #betrue Collection

Nike’s Summer 2015 collection features rainbow-themed merchandise and St. Petersburg City Duma Deputy Vitaly Milonov wants to ban it from being sold in Russia.

Right now, the #betrue collection which “celebrates the LGBT community and universality of sport,” is not being sold in Russian stores and can only be purchased through the company’s American website.
“This is another move to impose upon our people perverted values,” Milonov said in a Russian paper. The Nike collection “could have a corrupting influence on minors.”
Nike quickly spoke out against Milonov.
“Nike does not discriminate based on sexual orientation, sex, nationality or age,” Nike spokesman said. “Nike supports social and cultural diversity and seeks to deliver inspiration and innovation to every athlete in the world. In Russia, Nike does not request inclusion of any particular products or collections from its partners. The stores decide themselves which products they want to stock.”
Though Russia lifted its ban on gay relationships in 1993, “propaganda of nontraditional sexual relationships” to minors was banned in June 2013.



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  1. Pingback: Russia to Nike: #BeTrue Somewhere Else | Kelly Morris

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