The Seattle Storm has announced two front office changes, both effective immediately. Shannon Burley has been promoted to the position of Senior Vice President, Marketing and Business Operations, and Nate Silverman has been hired as Vice President, Marketing Partnerships.
“Shannon has done an outstanding job delivering results to our organization through creative marketing, upgraded TV production, high value in game execution, and ongoing leadership for the organization,” said Storm co-owner Lisa Brummel. “In addition to her ongoing work, Shannon will take the lead responsibility for our relationship with the Pac-12 and will provide strategic marketing and operational guidance as we expand the portfolio of Storm-related business opportunities.”
Burley spent the past five years with the Storm as the Vice President of Marketing. In this role, Burley focused on revenue growth, brand enhancement, development and organizational synergy. She was instrumental in securing a partnership with BELO Corporation in 2013 and 2014, which led to every Storm home game on local television.
“To be recognized in this capacity is very humbling,” said Burley. “The Storm is a first class organization and our ownership group remains very dedicated to its growth. I could not be more proud of what we have accomplished together and am excited for the many successes to come.”
Silverman returns to the Storm, where he was a top revenue producer in ticket sales, after a seven-year hiatus with stops at the Seattle Sports Commission, Sync Sports & Entertainment and most recently, Learfield Sports. With Learfield Sports, Silverman developed and sold multi-media assets as well as managed corporate partnerships on behalf of both San Diego State Athletics and more recently, the Mountain West Conference. His client portfolio included companies such as Qualcomm, Verizon and Alaska Airlines.
“We are excited to have Nate rejoin the Storm family,” said Storm co-owner Dawn Trudeau. “His entrepreneurial spirit, experience with marketing a variety of sports and his enthusiasm for the Storm and the WNBA make him a terrific fit for our team.”
“The Storm organization is one that I have always had great respect for,” said Silverman. “They are considered a leader and trendsetter amongst their WNBA counterparts, and I am excited to be part of the team and help to grow the business.”
Prior to joining Learfield Sports, Silverman co-founded Sync Sports & Entertainment in 2008, a company that helped brands connect with consumer markets through sponsorships within sports and entertainment. There, he worked with local and national companies and agencies to define their marketing objective and implement comprehensive plans to reach their goals. Silverman spent most of 2007 and part of 2008 at the Seattle Sports Commission as a marketing and business development manager. His duties included overseeing all aspects internal and external event marketing as well as memberships and sponsorship development.
Getting his start with the Seattle SuperSonics & Storm organization in 2004 as an inside sales associate, Silverman ended his first season as the No. 1 inside ticket sales associate in 2004. He was then elevated in late 2004 to account executive, where he focused on the Sonics side of ticket sales, and became the No. 1 ticket sales revenue-generating account executive in the organization.
Silverman graduated summa cum laude from Washington State University with a B.A. in sport management in 2003.