The Seattle Storm Foundation announced its partnership with Girls on the Run of Puget Sound, a nonprofit organization that offers after school programs to girls in third through fifth grade.
“We know sport-based youth programs can enhance a young person’s growth and development,” said the Seattle Storm Foundation President Dawn Trudeau. “We are pleased that our partnership with Girls on the Run of Puget Sound will create access for more girls to enjoy the benefits of participating in sports and fitness activities.”
The Seattle-based organization aims to inspire young girls to be healthy and confident, a mission that aligns with that of the Storm Foundation. The program currently serves more than 900 girls who have a variety of socio-economic and cultural backgrounds. Through the Storm Foundation, GOTRPS will have the resources and marketing exposure to expand to 21 more schools and benefit 300 additional girls during the 2013-14 school year.
The Storm Foundation will be supporting GOTRPS through three main initiatives, starting with cross marketing between organizations that will include the use of social media, event sponsorship and use of PSAs. The Storm Foundation will also provide direct funding to aid in developing a coach internship program. Lastly, the Storm Foundation will help build internal capacity in the areas of program evaluation and coaching skills.
“We are honored to be supported by the Seattle Storm Foundation in such a significant and unique way,” said Kerin Brasch, Girls on the Run of Puget Sound Executive Director. “Together we can inspire more girls to be joyful, healthy and confident using a fun, experience-based curriculum that creatively integrates running and exercise.”
The Seattle Storm Foundation seeks opportunities to champion youth development programs that use the power of support to inspire and assist young people in reaching their full potential. Earlier this year, the Storm Foundation explored different partnership opportunities and through that, developed a relationship with GOTRPS.