Seattle Storm Launches PSA in Support of Planned Parenthood

Seattle Storm Launches PSA in Support of Planned Parenthood

- in Sports

As momentum builds for Seattle’s “Planned Parenthood Night” on July 18, the team has unveiled a PSA featuring nine-time WNBA All-Star Sue Bird, 2016 WNBA Rookie of the Year Breanna Stewart, Noelle Quinn, and Sami Whitcomb.

Leading up to ‘Planned Parenthood Night’ on July 18, fans are encouraged to share the Storm’s PSA on their social networks. The Planned Parenthood rally will begin at 5:15 on KeyArena’s West Plaza on July 18, and speakers will include the Storm ownership group, Force 10 Hoops, and Planned Parenthood of the Great Northwest and the Hawaiian Islands (PPGNHI) CEO, Christine Charbonneau.

Following the rally, the Storm hosts the Chicago Sky, with tipoff set for 6 p.m. PDT on ESPN2.  For every ticket purchased, the Storm will donate $5 to Planned Parenthood. The Storm also will be hosting an online auction, which will include game-worn shoes from Storm players and other items. Any businesses or corporations that are interested in supporting Planned Parenthood can purchase a block of tickets for donation to local Seattle women and children groups, by visiting or by calling (206) 217-WNBA (9622).

View the PSA here:

In addition to the PSA, the team has announced a partnership with the Seattle-based tech startup app, Vermouth, which has pledged a $1 donation to Planned Parenthood for every app download. Founder of Vermouth, Jamien McCullum calls this strategy “apptivism,” the next step in corporate social responsibility: technology companies supporting issues and causes in alignment with shared values. When Vermouth reaches 50,000 downloads, and thus a $50,000 donation to Planned Parenthood, Seattle-based glass-blown candle company and philanthropic influencer, glassybaby, will match the $50,000 donation, netting a $100,000 donation to Planned Parenthood through glassybaby’s white light fund. This marks first time that glassybaby’s white light fund has matched donations.

Vermouth offers users recommendations on places to go and things to do from friends and those you trust, providing reviews in an authentic, genuine way from your chosen network of friends on the app. Users share and save recommendations they like, offering suggestions on places to take out of town guests or for last minute dinner recommendations.

Photo by mollyktadams



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