Actresses Shay Mitchell and Nina Dobrev are giving back this holiday season by starring in a month-long global philanthropic advertising campaign powered by IPG Mediabrands in support of Free The Children’s WE Are Stronger Together campaign. With the purchase of a $10 Rafiki bracelet, handmade with love by women in Kenya, a gift of impact is unlocked – water, health care, school supplies, healthy meals – helping to break the cycle of poverty and create a brighter future for Free The Children partner communities in Kenya, India, Ecuador, Haiti, Sierra Leone, Tanzania, Nicaragua, and rural China.
By wearing a Rafiki bracelet, available at we.org and select retail stores including Walgreens, PacSun and Nordstrom, North Americans have the opportunity to join Mitchell and Dobrev in making a statement that they are part of the WE movement – a generation who believes that together WE can change the world. Each Rafiki purchased has a unique code for consumers to enter online at trackyourimpact.com so they can track exactly in what Free The Children community a life-changing gift was given.
“I hope everyone joins me in supporting this campaign to help transform the lives of those who need it most. It’s a powerful fashion statement when you wear your passion for changing the world,” said Mitchell. “I’ve had the opportunity to visit Free The Children’s partner communities in Kenya and connect with the Maasai Mamas who make these beautiful Rafiki bracelets. Seeing the impact first hand is an experience I’ll never forget.”
Rafiki bracelets symbolize a movement of young people leading local and global change across North America. By spreading the message that we are stronger together, Free The Children and IPG Mediabrands hope to empower a generation to get involved in creating solutions for a better world.