Stockholm has an excellent reputation among international lesbian, gay, bisexual and transgender (LGBT) travelers, and has been ranked in the past few years as one of the world’s gay-friendliest destinations. In conjunction with Pink Christmas Week in Stockholm, Stockholm Visitors Board and Visit Sweden will be focusing on a social media contest to attract more international LGBT travelers to Stockholm.
“Pink Christmas is an annual highlight in Stockholm, with a number of Christmas events. We hope to use the campaign ‘A Pink Christmas’ to highlight the fact that Stockholm has tons to offer gay and lesbian travelers during the Christmas season, too,” said Christina Guggenberger, project manager of the Stockholm Gay & Lesbian Network in Stockholm Visitors Board.
The Pink Christmas campaign is based on a contest in which the prize is a trip to Stockholm. With themes such as Charge, Refresh and Recharge, the city hopes to feature how Stockholm’s offering can fulfill dreams of travel. The contest will take place over the three-week period from October 29–November 19, 2013.
Pink Christmas Week will be from December 9–15 in Stockholm, and is organized by Stockholm Gay Life. Over the course of the week, there will be Christmas markets, concerts and pink offerings at gay bars and clubs, as well as lectures and the Rainbow Fund’s prize presentation. One of the highlights will be the crowning of Lucia, followed by a “Pink Lucia” procession through parts of the city ending up with a big party.
The Stockholm Gay & Lesbian Network is a partner-based project within Stockholm Visitors Board, which works to market and develop Stockholm as an interesting and attractive destination for the LGBT segment. Stockholm Visitors Board (SVB) is the official visitors bureau of Stockholm. SVB works on a long-term basis with the marketing and development of Stockholm and the Stockholm Region as a travel destination. SVB is a Subsidiary of Stockholm Business Region and is owned by the City of Stockholm.