Six locations across Stockholm recently had rainbow-colored postboxes instead of the traditional blue and yellow ones to celebrate the launch of the rainbow stamp that PostNord, the Swedish-Danish postal service, created.
“At the launch we got a lot of positive reactions, many people thought it was a fun and good thing, but I haven’t heard a lot since then,” press officer Anne Jiremar said. “We think the purpose of the flag – including everyone and supporting equality – is something that suits our values as a company.”
The mailbox campaign ran through May 14 and coincided with the Eurovision Song Contest where a lot of tourists visited Stockholm for the event. Last year, Swede Måns Zelmerlöw won.
“No, we had planned this before Måns even won,” Jiremar said. “But it is very good timing and I hope that many tourists will enjoy buying rainbow stamps to send a postcard home.”
Last year, Vienna changed dozens of traffic lights to same-sex couples crossing the street and because of the positive response, they stayed up.
However, Jiremar didn’t anticipate that to happen with the mailboxes.
“No, I find that very hard to believe,” he said. “But personally I think they look really nice.”
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