Storm Management to Operate Ticket Sales and Service for NWSL’s Seattle Reign FC

Storm Management to Operate Ticket Sales and Service for NWSL’s Seattle Reign FC

- in Local, Sports
Seattle Reign
Seattle Reign

Force 10 Enterprises, LLC, owned by Lisa Brummel, Ginny Gilder and Dawn Trudeau, the parent company of Force 10 Hoops, LLC and Force 10 Sports Management, LLC, has announced that Seattle’s National Women’s Soccer League (NWSL) team, Seattle Reign FC, has hired Force 10 Sports Management, LLC to manage all ticket sales and service for the team.

“Through my conversations with Seattle Reign FC owners Bill and Teresa Predmore, the Reign’s alignment with the Storm’s values and mission shone clearly,” said Alisha Valavanis, President of Force 10 Sports Management, LLC. “This partnership, driven by established and efficient business practices, centered on providing an enjoyable and satisfying customer experience, will highlight the two professional women’s sports teams in the Puget Sound region.”

Force 10 Sports Management, LLC provides operational, sales, marketing and communications expertise to stage world-class sport and entertainment events. Based in Seattle, Wash., the company is wholly owned by Force 10 Enterprises, LLC, which also owns and operates Force 10 Hoops, LLC, better known as the Seattle Storm, a two-time WNBA Champion franchise.  Force 10 Sports Management, LLC currently boasts a management portfolio that includes the NWSL’s Seattle Reign FC and the Pac-12 Women’s Basketball Championship. The company has previously hosted one-time events in the Seattle area, including the 2017 WNBA All-Star Game, Jamal Crawford’s summer Pro-Am in 2015 and USA Basketball Women’s National Team training camp in 2012 prior to the London Olympics.

“We are always seeking ways to provide a better experience to current and future supporters of the club. The partnership with the Storm and Force 10 allows us to leverage more than twenty years of experience and expertise that was developed creating and supporting the Storm’s fans,” said Seattle Reign FC Owner and President Bill Predmore. “The partnership provides us with a predictable cost structure that will lower our expenses relative to managing an internal ticket sales team. We expect to see material gains in ticketing revenue this season, as Force 10 will provide instant scale, experience, expertise and access to a broader set of customers than was possible for us to achieve independently.”

Effective immediately, the Force 10 Sports Management sales and service team will handle all ticket sales efforts for both the Seattle Storm and Seattle Reign FC. 2018 Seattle Reign season tickets are on sale now. To purchase, please visit or call (855) Reign-FC (734-4632). Single game tickets will be on sale at a later date, following the announcement of the 2018 Seattle Reign FC schedule.

Seattle Reign FC will continue to operate all non-ticketing aspects of the club’s business. All Reign FC staff previously assigned to the club’s ticketing efforts have been reassigned to other departments within the organization.

Founded in 2012 as one of the founding teams of the National Women’s Soccer League, Seattle Reign FC kicks off its sixth season in March of 2018 at the UW Medicine Pitch at Memorial Stadium on the Seattle Center campus. Owned by Bill and Teresa Predmore, the team finished the 2017 campaign fifth in the NWSL (9-8-7, 34 points).

Reign FC features U.S. Women’s National Team superstar Megan Rapinoe, as well as Welsh international midfielder Jess Fishlock, who was named to the NWSL Best XI for the fourth time in her career after netting seven goals during the 2017 season.



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  1. Pingback: Force 10 Sports Management Adds Professional Rugby to Portfolio with Seattle Seawolves - The Seattle Lesbian

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