The Rachel Maddow Show Takes #1 for October Cable News Program

The Rachel Maddow Show Takes #1 for October Cable News Program

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Bill Phelps/Rachel Maddow

MSNBC’s “The Rachel Maddow Show” finished the month of October as the #1 cable news program in A25-54 for regularly scheduled programs (including all specials), beating FOX News and dominating CNN for the 33rd month in a row, according to Nielsen. “Maddow” averaged 538,000 A25-54 viewers (vs. FOX News’ 536,000 and CNN’s 306,000) and 3.1M total viewers (vs. CNN’s 1.2M) – the program’s best delivery in both demos since Jan. 2019. In A25-54, “Maddow” was up +13% while FOX News (-21%) and CNN (-12%) were down compared to Oct. 2018. In total viewers, “Maddow” was up +22%, more than FOX News (-2%) and CNN (+8%) over Oct. 2018. Host Rachel Maddow was recently announced as co-host of MSNBC and the Washington Post’s Democratic presidential primary debate alongside Andrea Mitchell, host of MSNBC’s “Andrea Mitchell Reports” and NBC News Chief Foreign Affairs Correspondent; Kristen Welker, NBC News White House Correspondent; and Ashley Parker, Washington Post White House Reporter.

MSNBC grew more than FOX News and CNN in total day (M-Su 6am-6am), dayside (M-F 9am-5pm), and weekend total day (Sa-Su 6am-6am) in A25-54 and total viewers. Total day (M-Su 6am-6am) was #2 across all of cable and delivered the highest total viewership since Sept. 2018 for the time period averaging 1.4M total viewers and the highest A25-54 viewership since Feb. 2019, averaging 180,000. Total day was up +12% in A25-54 while FOX News (-27%) and CNN (-5%) were down compared to Oct. 2018.

Dayside (M-F 9am-5pm) ranked #2 among all cable networks for the 15th straight month. This was also the 25th straight month that dayside was #2 across all of cable news. Dayside logged the highest viewership in A25-54 and total viewers since Jan. 2019. In A25-54, dayside was up +10% while FOX News (-33%) and CNN (-8%) were down compared to Oct. 2018.

Weekend total day (Sa-Su 6am-6am) delivered the best month in A25-54 since Feb. 2019 and in total viewers since Jan. 2019. In A25-54, weekend total day was up +10% while FOX News (-32%) and CNN (-19%) were down compared to Oct. 2018. In total viewers, weekend total day was up +24% while FOX News (-21%) and CNN (-0%) were down compared to Oct. 2018.

Prime (M-Su 8pm-11pm) beat CNN in the time period for the 33rd straight month in total viewers and delivered its highest total viewership since Sept. 2018. In A25-54, prime delivered its highest viewership since Feb. 2019. In A25-54, prime was up +16% (vs. FOX News’ -25% and CNN’s +13%) over Oct. 2018. Prime averaged 2M total viewers (vs. CNN’s 1.2M).

“Morning Joe” at 6am averaged a record-breaking 1.23M total viewers, more than doubling CNN’s 579,000 and beating CNN for the 56th month in a row. In A25-54, “Morning Joe” beat CNN for the 24th month in a row averaging 209,000 viewers (vs. CNN’s 143,000) and was up +7% while FOX News (-18%) and CNN (-14%) were down compared to Oct. 2018.

“The 11th Hour with Brian Williams” at 11pm continues its reign at #1 topping FOX News and CNN in total viewers for the 3rd month in a row and in A25-54. “The 11th Hour” posted a win in total viewers averaging 1.83M (vs. FOX News’ 1.5M and CNN’s 850,000) and topping CNN for the 39th straight month. In A25-54, “The 11th Hour” was up +25% while FOX News (-31%) and CNN (-6%) were down compared to Oct. 2018.

For the 2nd month in a row, “Deadline: White House” at 4pm was #1 in total viewers with its highest delivery since Jan. 2019, averaging 1.83M viewers (vs. FOX News’ 1.5M and CNN’s 1.1M) and beating CNN for the 25th consecutive month. In A25-54, “Deadline” was up +13% while FOX News (-27%) and CNN (-12%) were down compared to Oct. 2018.

“The Beat with Ari Melber” at 6pm ranked #2 in the hour in A25-54 and total viewers. “The Beat” delivered MSNBC’s highest total viewership for the time period drawing in 1.8M viewers. In A25-54, “The Beat” was up +34% while FOX News (-12%) was down and CNN (+14%) grew less compared to Oct. 2018.

“All In with Chris Hayes” at 8pm bested CNN in A25-54 with an average 336,000 viewers (vs. CNN’s 309,000). “All In” was up +24% while FOX News (-19%) and CNN (-4%) were down in A25-54 compared to Oct. 2018. “All In” nearly doubled CNN in total viewers with 2M (vs. CNN’s 1.2M), beating CNN for the 35th month in a row.

“The Last Word with Lawrence O’Donnell” at 11pm beat CNN for the last 53 months and more than doubled CNN in total viewership with an average 2.43M (vs. CNN’s 1.1M). “The Last Word” ranked #2 in the hour in A25-54 for the 9th month in a row and beat CNN for the last 11 months averaging 385,000 viewers (vs. CNN’s 290,000). In A25-54, “The Last Word” was up +20% while FOX News (-22%) and CNN (-10%) were down compared to Oct. 2018.

In October, every weekday MSNBC program from 5am-3am beat CNN in total viewers. “Morning Joe First Look” at 5am beat CNN for the 24th straight month; “MSNBC Live with Stephanie Ruhle” at 9am beat CNN for the 33rd straight month; “MSNBC Live with Hallie Jackson” at 10am beat CNN for the 25th straight month; “MSNBC Live with Craig Melvin” at 11am beat CNN for the 25th straight month and delivered a record month; “Andrea Mitchell Reports” at 12pm beat for the 28th straight month and delivered a record month; “MSNBC Live with Velshi & Ruhle” at 1pm for the 24th straight month; “MSNBC Live with Katy Tur” at 2pm beat CNN for the 12th straight month; “MSNBC Live with Ali Velshi” at 3pm beat CNN for the 24th straight month; “MTP Daily” at 5pm beat CNN for the 30th straight month and “Hardball with Chris Matthews” at 7pm beat CNN for the 39th straight month and delivered a record month.

On Sundays, “AM Joy” at 10am beat CNN for the 11th straight month and “Kasie DC” at 7pm beat CNN for the 19th straight month among total viewers.

This month, MSNBC unveiled a brand-new podcast with NBC News National Political Correspondent Steve Kornacki entitled, “Article II: Inside Impeachment,” a podcast dedicated exclusively to covering the impeachment inquiry against President Donald Trump.

NOTE: Oct. 2019 ratings are based on Nielsen Live+Same data day for 09/30/2019-10/27/2019. Individual show data represents regular programming only, excluding specials and breaking news unless noted.

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