Rideshare company Uber Monday announced a $5 million commitment over five years as part of its “Driving Change” campaign for sexual assault and domestic violence awareness and prevention initiatives in partnership with groups including Raliance, the National Network to End Domestic Violence and NO MORE. These groups began working with Uber several months ago to begin building these important initiatives.
“Sexual assault and domestic violence are issues that affect millions of people around the world. As members of the communities we serve, we want to work with others to be part of the solution,” said Rachel Holt, vice president US/Canada Operations, Uber. “We’re not only committing major funding for awareness and prevention programs through leading community partners, we are driving meaningful change in this area from the highest levels of our organization on down.”
The $5 million commitment will fund programmatic partnerships focused on prevention. An initial portion of the funding will go to partners Raliance, the National Network to End Domestic Violence, Women of Color Network, Inc., Casa de Esperanza, A CALL TO MEN, the National Coalition of Anti-Violence Programs and NO MORE. These partners and the funding will also help address critical funding gaps with marginalized communities who are often the most underfunded.
In collaboration with its partners in the sexual assault and domestic violence space, as part of this commitment, Uber has made some important changes and is using its technology to help drive awareness and prevention of sexual assault and domestic violence to millions globally. Some of the initiatives that have already been implemented include:
Providing important information to drivers and riders: Utilizing its global scope, scale and technology to engage millions of riders and drivers on awareness and prevention.
Executive leadership training: Engaged its executive leadership team in awareness training facilitated by experts from the National Alliance to End Sexual Violence and the National Network to End Domestic Violence.
Specialized training for customer support agents: Imparts understanding of this societal issue while building empathy. Worked with partners to develop and offer world class training to agents that reflects collective wisdom in this space.
Uber says they will also make a commitment to employees by joining the Corporate Alliance to End Partner Violence to develop and adopt a commitment to appropriately assist employees who might need help in this area.
“Our goal has been to listen and learn so that we are better equipped to make changes that matter,” said Tracey Breeden, head of Global Safety Communications, Uber. “These initiatives would not have been possible without the insight and guidance from our partners and members of our Safety Advisory Board.”
Uber will continue to develop, collaborate and launch initiatives in the coming months in an effort to drive change. Some of these initiatives include facilitating employee training and education, hosting global listening tours to capture feedback and concerns from local community organizations, continuing to engage on internal speaker series, and employee volunteerism.
For more information visit uber.com/newsroom/driving-change-together.