Sarah Toce
The Women’s National Basketball Association (WNBA) and SKIMS have announced a multiyear partnership making SKIMS the official underwear partner of the WNBA.
The partnership’s inception is well-timed following a momentous 2023 season for the WNBA with record-breaking viewership, attendance, and digital engagement.
“The athletes of the WNBA are trend setters and cultural influencers,” said WNBA Commissioner Cathy Engelbert. “There is no better time to be joining the league as a partner, and we are excited to work with SKIMS, a brand that has quickly cemented its status as a cultural centerpiece, to elevate each other’s brands and celebrate female athletes and their impact in society.”
“We’re thrilled to partner with the WNBA and to excite fans and female athletes through WNBA marquee events, brand activations, media, and campaigns,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS.
“We look forward to working together in amplifying our joint values of women empowerment and individual confidence,” Kardashian added.
The WNBA and SKIMS will work together on unveiling WNBA focused activations as the league approaches its 2024 season, specifically at the 2024 AT&T WNBA All-Star Game, the midseason showcase in Phoenix, Arizona, as SKIMS is named an associate partner. The two-day fan festival which celebrates the intersection of sports, fashion, music, and culture will return for the third consecutive year.
The SKIMS partnership comes off the heels of a 2023 AT&T WNBA All-Star and WNBA Live presented by U.S. Bank that saw a 111 percent growth in the number of partners activating and a 70 percent increase in merchandise sales.
As part of the partnership, SKIMS will also receive media exposure across a variety of league platforms, including on-court virtual signage during WNBA national broadcasts as well as on the league’s official social and digital platforms.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry.
SKIMS sells directly through its website, as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe, and David Jones.
